Prudential Center
CREATive partner FOR NEW JERSEY ARENA
The Prudential Center, a multi-purpose, state-of-the-art indoor sports and entertainment arena located in the central business district of Newark, New Jersey. It is the proud home of the New Jersey Devils of the National Hockey League (NHL) and the men's basketball program of Seton Hall University. According to the Devils organization, the Prudential Center has played a major role in the revitalization of downtown Newark.
Chameleon DG played a pivotal role as creative partner prior to the Prudential Center officially opening its doors in 2007 and beyond, in one of the world’s largest media markets (NY/NJ). Chameleon DG, in partnership with Activate Sports & Entertainment, were called upon to develop a comprehensive sales and marketing strategy centered around identifying and executing the creative needs of the Prudential Center’s consumers. Innovative design and technology were implemented across multiple platforms, including general attendance, Group Sales, and Premium Levels, to promote the arena’s various brands and marketing initiatives.
ARENA FOCUSED SERVICES
Sponsorship Branding | Group Sales Marketing | Premium Sales Marketing | Event Marketing | In-Arena Signage | Investor Presentations | Community Outreach Marketing | Corporate Marketing
CLIENT
Prudential Center
LOCATION
Newark, NJ
INDUSTRY
Sports & Entertainment
SERVICES
Brand Strategy
Visual Identity
Creative Concepting & Execution
Print Collateral
Dynamic Digital Presentations
Advertising
Collateral & Selling Systems
Digital Email Campaigns
Environmental Signage
Transit Bus Wraps
Event Driven Interactive Micro-sites
Motion Graphics
MARKETING MATERIALS
The Prudential Center's creative needs spanned throughout many different parts of the arena, some of which helped the sales teams achieve goals, sponsorship integration, dual platform advertising initiatives, back of house information for event promoters and premium level marketing.
HONORING A ROCK ICON
The Prudential Center officially opened on October 25, 2007, with a series of 10 concerts by the New Jersey native rock group Bon Jovi, featuring a star-studded lineup of opening acts. Each of the 10 shows was sold out. To commemorate the achievement, the Prucenter turned to Chameleon DG for a creative way to honor the state’s native son. The result was an award winning, 24' by 24' wall mural design that prominently adorns a wall in the arena’s main concourse featuring illustrative style Bon Jovi Tour artwork and song set list.
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