WS Development
RETAIL LEASING CAMPAIGN
WS Development has developed 102 properties comprising over 20 million square feet across 11 states, making the company one of the largest privately-held retail development firms in the country. From its origins in suburban New England, their portfolio has grown nationally to include urban core retail, high-end lifestyle centers, and mixed-use developments.
CLIENT
WS Development
LOCATION
Boston, MA | National
INDUSTRY
Retail / Real Estate Development
SERVICES
Branding
Creative Direction
Graphic Design
LEASING ADVERTISING CAMPAIGN
WS Development approached Chameleon DG to design and develop an on-brand leasing campaign to be utilized at all of the WS properties throughout the company’s vast portfolio. As part of our campaign strategy, key messages were created for the different stages of the leasing life-cycle. A custom photographic image was built with interchangeable elements for desired composition and maximum flexibility throughout the campaign.
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