in-arena / pre-game Pump up HDX Sizzle Video

Posted 8.18.14
tags:  Digital Video, Motion Graphics, Design, Animation, Production, Editing, Copy Writing
Boston Bruins

The Boston Bruins, one of the National Hockey Leagues (NHL) original 6 teams, approached us to add some sizzle to the in-arena video they started for the up-coming season. The graphic and animation packages needed to fit within the organization's theme developed for this season which is "Strength in Numbers". Being very familiar with the Bruins brand, having re-vitalized the growling Bruins bear end sequence and creating other fan based sizzle videos, we knew that we could help elevate the overall in-arena experience. We integrated series of visually striking motion graphic numbers and animations relating to both hockey and individual Bruins players to drive home the theme.  Plus, working with any professional team, you need to be nimble. Only a couple of days before opening night, they traded Johnny Boychuck who was featured in a few of the clips in the video. Without missing a beat, we finished the video in time to kick off the season with an emotional treat for the senses setting the tone for all of the fans in the Garden.


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