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Consumer "How it Works" Product Overview Video

Posted 8.18.14
tags: Brand Strategy, Marketing , Digital Video, Motion Graphics, Design, Animation, Production,
LoJack International

LoJack, an internationally known theft recovery company, approached CDG in 2011, to produce their original LoJackĀ® System product video focused on the consumer market. We approached the product video showcasing the three main components of the system - Notification, Activation, and Recovery. The video was, and remains a huge marketing success for the company, being used in most of Lojack's marketing & sales intiatives. In 2014, CDG revitalized the video, repositioning the brand and enhancing the user experience, all in high definition.

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