NEWS STORY

BILLBOARDS FOR THE WINTER SEASON

Fashionable Billboards for the Outdoor Mall

Posted 11.27.13
tags: Brand Strategy & Positioning, Branding, Design, Layout, Production,
Market Street Lynnfield

WS Development, one of the country's largest real estate development firms and the owner of some of the region's primary shopping and entertainment destinations, commissioned Chameleon DG to develop a striking roadside billboard for Market Street, located in Lynnfield, MA. The visual challenge included the need for a cohesive design that had to incorporate a direct to message at the bottom third of the visual area. The holiday advertisement also included an identity CDG created for the new outdoor skating rink located on the property adding to the lifestyle center’s shopping experience.

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