LoJack Fleet Management
PRODUCT CAMPAIGN FOR GLOBAL LEADER IN THEFT RECOVERY
LoJack, known for it's stolen vehicle recovery system that is integrated with law enforcement, enabling vehicles and equipment to be tracked and recovered by police. The company operates globally, and is a household name, over the last 30 years in best-in-class theft recovery solutions around the world.
As a long standing creative partner and brand manager, Chameleon DG designed and produced strategic campaigns for B2B and B2C marketing initiatives, as well as many creative assets for LoJack’s primary product platforms that included: Auto, Motorcycles, Construction, Early Warning, Classics, Safety Net, and Fleet Management. Highlighted here, is a campaign overview for the Fleet Management platform.
LoJack Fleet Management powered by TomTom provided companies with powerful benefits that enabled business growth. Easy to use systems helped increase productivity while reducing costs, improve customer service, and increase driver safety. Whether the business had a small or large fleet of vehicles, LoJack Fleet Management provided businesses with powerful tools that could be customized to fit specific needs.
CLIENT
LoJack Corporation
LOCATION
Global
INDUSTRY
Corporate
SERVICES
Brand Strategy
Creative Direction
Creative Concepting & Execution
Print Collateral
Dynamic Presentations
POS & POP Displays
Event Graphics
Environmental Signage
Print & Digital Advertising
Video Production - Motion Graphics, Animation, Editing, Music & Audio Engineering
Website Landing Page
Photography & Re-Touching
INNOVATIVE MARKETING
When LoJack launched their new Fleet Management product they turned to Chameleon DG to help boost their position in the marketplace. The task was to create an unforgettable marketing piece for LoJack sales representatives, as a leave-behind for potential larger customers. We chose to produce a video brochure that featured the 2 minute sizzle product video, a piece that would leave a lasting impression.
SALES PRODUCT VIDEO
The cornerstone of the Fleet Management campaign was the sales product video. The creative challenge LoJack presented us with, was to strike a balance between the introduction the new Fleet Management product, highlight the many key features of the platform, and not overwhelm the viewer. Our concept strategy for the video was to immerse the viewer inside the GPS tracking device. This gave us flexibility for the 3D animations allowing us to "drive" through the product highlights, while telling the overall brand story and benefits of LoJack's new Fleet product.
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