Lyric Walnut Creek Apartments

MULTI-FAMILY BRANDING FOR ARTISTIC CALIFORNIA COMMUNITY

Lyric apartments located in the heart of historic downtown Walnut Creek, is a unique, artistic community immersed in a harmonious blend of urban flair, relaxed California vibes, and rolling hillsides. Laconia Development asked Chameleon DG to create a brand platform for the property that reflected a sense of lifestyle and comfort for this unparalleled, vibrant, social community.

CLIENT

Laconia Development

LOCATION

Walnut Creek, CA

INDUSTRY

Real Estate / Multi-Family Development

SERVICES

Naming Exploratory

Brand Identity

Brand Strategy

Copywriting

Brand Communication

Creative Concepting & Execution

Print Collateral

Environmental Signage

Landing Page Design & Development

LIVE IN HARMONY

LYRIC BRAND CREATION

Lyric was born after an in-depth name exploration, inspired from the musical roots of the community. The artistic form of expression is exhibited through the flowing brush stroke script. Completing the logo identity, the dot of the "i" above the musical notation line subtly signifies a “whole” note, symbolic for the sense of feeling whole or complete. For the overall tone of the property we crafted the tagline "Live in Harmony", which encompasses many of aspects of life at Lyric.