Latitude Luxury Residences
NAMING & BRANDING A BAYSIDE COMMUNITY
Amidst the vibrant culture of Point Richmond, California, you'll find the ultimate in bayside living. The future property will feature beautifully designed 1-3 bedroom homes with exceptional finishes and amenities offering breathtaking 270ยบ panoramic San Francisco Bay views.
In the early planning stages, Laconia Development turned to Chameleon DG to generate a name and brand platform for the new spectacular waterfront community. A platform that boasts this prime geographic destination with a resort-type of living.
CLIENT
Laconia Development
LOCATION
Point Richmond, CA
INDUSTRY
Real Estate / Multi-Family Development
SERVICES
Naming
Brand Identity
Brand Strategy
Creative Concepting & Execution
Landing Page UI/UX Design & Development
BRAND CREATION
After researching many aspects of the Point Richmond area, the location of the property became the main inspiration behind the name. Reaching the sea-side community, at the edge of the peninsula, with 270ยบ panoramic views, overlooking San Francisco Bay, reveals the aura and perspective the residents would experience. Resort style of living with a sense of being on an endless vacation. The name Latitude became the easy choice for this property. Change your Latitude.
Related Projects