VIA Seaport Residences
BRANDING LUXURY HIGH-RISE IN BOSTON SEAPORT
Boston’s Seaport District is one of the most vibrant and desirable places to live in the city but it wasn’t always that way. Years ago, the majority of the property along the waterfront was primarily industrial. As part of the areas resurgence, Berkshire Communities designed and developed two landmark properties, sharing the same parcel of land, that was once a parking lot. Chameleon DG was honored to be chosen by Berkshire as the creative partner on the iconic project and the strategic creative brand inspiration behind the two high-end multi-family residences that now grace the gateway to Boston’s reinvented waterfront district.
VIA is the ultimate in apartment living , where living inspired goes beyond impeccable views, chic amenities, and captivating modern design. Life at VIA Seaport Residences is social, active, and immersed in culture, music and art. Flawlessly indulgent, this remarkable apartment community offers the highest level of refinement. Beyond impeccable views, chic amenities and captivating modern design, VIA residents will find a bold approach to apartment living where service is an art, style is an ideology and luxury is the price of entry. Innovate. Live. Create. Work. Play. VIA.
PROPERTY PHASE SERVICES
Investor Level > Development Level > Pre-Leasing > Launch
Property Naming | Property Branding | Groundbreaking Creative | Sales & Property Identity Package | Investor Presentations | Community Outreach Marketing | Building & Barrier Signage | Pre-Leasing Marketing | Grand Opening Creative | Floor Plans | Leasing Marketing | Social & Digital Creative Platform
CLIENT
Berkshire Residential Investments
LOCATION
Boston, MA
INDUSTRY
Real Estate / Multi-Family Development
SERVICES
Naming
Brand Strategy
Brand Identity
Brand Communication
Creative Concepting & Execution
Copywriting
Social Media Creative
Digital Presentations
Digital & Print Advertising
Photography
Re-Touching
Collateral & Selling Systems
Email Template Design
Video Production
Motion Graphics
UI/UX Interface Design
Interactive eBrochures
Landing Page Design & Development
BUILDING THE VIA BRAND
Chameleon DG created a dynamic a brand identity system that is synonymous with the VIA lifestyle experience and one that appealed to diverse audiences. The VIA font was designed to be an ambigram. VIA reads correctly even when rotated 180 degrees playing up the unique and distinct nature of the property. The bold palette that anchors the brand platform for this unique apartment community, is vibrant and sophisticated, drawing inspiration from the energy of the city and the Zen of waterfront where every resident LIVES INSPIRED.
LIVE INSPIRED
BRAND EXTENSION
A sub-brand needed to be created for VIA’s studio/Innovation units. The name FUSION was unanimously chosen to represent these living spaces for not only the physical nature of VIA’s architecture, harmoniously blending glass and copper, but more importantly, the merging of lifestyle choices. “FUSION” is defined as a process in which different styles, ideas, designs, etc., combine to form something new.
VIA’s Fusion innovation spaces are for those who choose to live deliberately, harmoniously merging a smaller environmental footprint with extraordinary offerings allowing for the opportunity to create new life experiences located in the best location in Boston. The world gets a lot bigger when you are living smaller.
VIA’s Fusion Innovation Spaces are not about having less. It’s about making room for more of what matters.
LIVE DELIBERATELY
During this landmark Seaport development, Chameleon DG simultaneously named, branded, and marketed VIA’s sister property, The Benjamin. View this high-end distinct residential experience that boasts stunning views of Boston’s skyline, extensive amenities, and modern interiors.
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