Xlrator Media

BrandING FOR THE FILM INDUSTRY SUBCULTURE

XLrator Media, a multi-platform releasing company, focused on acquiring projects such as feature films, event programming and libraries. XLrator also produces programming for enthusiast genres and categories that are underserved by major studios and most independent companies. Since its inception, XLrator Media has consulted Chameleon DG's services to give them the edge they needed in the industry. Our team at CDG designed every aspect of the media company’s creative platform, including brand identity, website, logo animation and sub-brand development.

CLIENT

XLrator Media

LOCATION

Los Angeles, CA | Global

INDUSTRY

Film & Broadcast

SERVICES

Brand Identity

Creative Concepting & Execution

Creative Brand Assets

Video Production - Motion Graphics, Animation, Editing

Music & Sound Design Engineering

SUB-BRANDS

Brand extensions were developed as they secured films and partners in other markets/genres. XLrator launched the label Turbo for international action films, and partnered with Screamfest Horror Film Festival to create the horror-themed film label, Macabre. The Macabre label was made available on Hulu, an online video service. As XLrator continued to expand, they partnered with Rugged Entertainment to create the Lifeline documentary and multicultural programming labels called Lifeframe and Pace respectively.

BRAND EXTENSION

XLrator Media launched a new TV division which prompted the need for a new identity and logo animation for the platform. The newly-launched XLrator TV will work directly with networks, co-production and distribution partners to package, develop and produce scripted, reality and other non-fiction programming for the global television and SVOD marketplace.