NHL Boston Bruins

CREATIVE PARTNER FOR ORIGINAL SIX HOCKEY FRANCHISE

The Boston Bruins have been in existence since 1924, making them the third-oldest active team in the NHL, and the oldest to be based in the United States. They are one of the Original Six teams having won six Stanley Cup championships, tied for fourth most of any team and tied for second most for an NHL team based in the United States.

Chameleon DG is proud of our longstanding partnership with the NHL’s Boston Bruins, and have been called upon to provide many multi-disciplined creative solutions for the organization. The Boston Bruins spoked B logo is iconic. That said, there were numerous community engagement brand extension campaigns we were asked to execute for the organization that included a re-designed playoff logo, numerous fan focused social media campaigns and an award-winning TV Broadcast series. A “Vintage Industrial” look was developed to represent the teams hard working, gritty style and it’s unique connection to the city reflecting Boston’s toughness, resilience, and character. Over the years, we have been asked to carry the over-arcing vintage industrial theme throughout a variety of media channels and creative campaigns that include Brand Extensions, Online/Offline Marketing campaigns, In-Game Presentation, TV Broadcast, Special Events, and Social Media.

SPORT FRANCHISE SERVICES

Sponsorship Branding | Brand Extension | STH Renewals | OOH Advertising | In-Game Video Presentations | Season Ticket Creative | In-Game Motion Graphic Packages | Community Outreach | Ceremonial Special Events | Playoff Branding | Corporate Communications | Season Opener Events | Merchanding | Pre-Game Hype Videos | Social & Digital Platforms